The SummerOlympicsin Paris are poised to set a record foradvertisingrevenue, according toNBCUniversal.
About $350 million of the current haul is from new Olympic advertisers, he noted.
Paris will also be the first edition of the Summer Games offered as a full offering on Peacock.
The Olympic rings in front of the Eiffel tower in ParisChesnot/Getty Images
The streaming outlet launched in 2020 during the early onset of Covid.
Since Beijing, Lovinger noted, the scale or Peacock has also grown significantly.
The option for advertisers to target messages to Peacock has democratized the Olympic opportunity, Lovinger said.
