Third-party brands will also have their ads run alongside the TikTok videos via Chicken Soups ad platform Crackle Connex.
Most of the acquisition came in the form of assumption of debt.
Revenue has started to rebound in recent months thanks to potent new-release titles likeThe Super-Mario Bros.Movie.
This new partnership provides advertisers a unique opportunity to reach new audiences and drive engagement.
We look forward to working with TikTok on expanding this partnership as our DOOH web link expands.
