Sidaway becomes Head of Entertainment and Arding takes on the Director of Production post.
Prior to that she was Head of Factual Production atStarstruckproducer-agency Avalon, managing all output across TV and audio.
The senior hires lay down a marker for the formerBlue PeterandThis is My Housecreator Bacons Yes Yes.
Mark Sidaway and Lydia ArdingYes Yes Media
I am delighted to work so closely with him across our many projects.
Equally, Lydia brings a great mix of production experience and strategic thinking to our television and tech ideas.
