As an editor, Gottlieb hit pay dirt from the start.

In the late 50s at Simon & Schuster, he was dazzled by a manuscript entitledCatch-18by an advertising copywriter.

I usually wont use a pencil the first time through because Im just reading for impressions.

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Robert Gottlieb with Lauren Bacall in 1978AP

At that point I dont know why I think thatI just think it.

In 1987 Gottlieb succeeded the legendary William Shawn as editor ofThe New Yorker.

Gottlieb decamped for Knopf and picked up where he left off at Simon & Schuster.

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Gottliebs autobiography,Avid Reader: A Life, was published in 2016.