The Olympics partnership comes with less than 100 days to go before the Paris Olympics kick off in July.
Each will share measurement capabilities to drive innovation, opportunity and advertiser value within the broader streaming TV ecosystem.
Under the deal, iSpot will become a preferred third-party measurement partner for Roku.
RokuAstrid Stawiarz/Getty Images for The Roku Channel
For its part, iSpot will gain access to Rokus exclusive, audience information.
The companies said that data will strengthen iSpots ability to connect audiences across linear TV and streaming on Roku.
