Theres a unique aspect to the cinema: its where we watch together.
Compared to countries like France and the US, the Nordics have a more passive audience culture.
Here we hide in our seats, taking less responsibility for the show.
Ruben Östlund.Marc Piasecki/Getty Images.
After screenings, we go home without discussing what weve seen.
That kind of visit to the movie theater is hardly even worth leaving the individual screen for.
For cinematic culture to flourish and reach its full potential, the audience must understand the part they play.
Presenting the showThis Is Cinema!at Goteborg Film Festival makes me both proud and full of expectation.
