Ruben Igielko-Herrlich, a veteran film marketer who co-founded the global entertainmentmarketinggroupPropagandaGEM, has died of brain cancer.
His family said he died March 7 after a four-year battle with glioblastoma.
Igielko co-founded PropagandaGEM in 1991 with his longtime friend and business partner, Anders Granath.

Ruben Igielko-HerrlichFamily photo
Unsatisfied with corporate life, he moved back to Geneva at 30.
There he met Granath, with whom he would found PropagandaGEM.
