Ruben Igielko-Herrlich, a veteran film marketer who co-founded the global entertainmentmarketinggroupPropagandaGEM, has died of brain cancer.

His family said he died March 7 after a four-year battle with glioblastoma.

Igielko co-founded PropagandaGEM in 1991 with his longtime friend and business partner, Anders Granath.

Ruben Igielko-Herrlich dead obituary

Ruben Igielko-HerrlichFamily photo

Unsatisfied with corporate life, he moved back to Geneva at 30.

There he met Granath, with whom he would found PropagandaGEM.

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