Colby joined the KTLA 5 Morning News with a four-minute tribute to his father spoken direct to camera.

You are and will always be my hero, he said.

I never got to tell you that, and Im so sorry, dad.

Sam Rubin Colby KTLA

Colby RubinKTLA

My confidence just got shot, wrote Colby.

Rubin wrote back, Ignore the noise.

You have excellent genes.

Sam Rubin dead

You have every gift.

Respect your own talent.

‘I IDOLIZED YOU.