7, three spots ahead of Disney.

More than two-thirds of respondents expressed a preference for established universes with strong fan bases, Fandom noted.

The company gauges each to determine a numerical Franchise Factor score.

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Star Wars' franchise ‘Barbie’ & ‘Yellowstone’Disney/Warner Bros/Paramount+

Insights from this large population of engaged fans is harnessed for FanDNA, Fandoms proprietary data platform.

WGA West building in Hollywood

Fandom