7, three spots ahead of Disney.
More than two-thirds of respondents expressed a preference for established universes with strong fan bases, Fandom noted.
The company gauges each to determine a numerical Franchise Factor score.

Star Wars' franchise ‘Barbie’ & ‘Yellowstone’Disney/Warner Bros/Paramount+
Insights from this large population of engaged fans is harnessed for FanDNA, Fandoms proprietary data platform.

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