Streamer Spend In Europe Nears $5.5B Thanks To Post-Covid Bounce But Is Likely To Fall — EAO Study

Disney invested about 500M, AppleTV+ and HBO Max 400M and others made up 300M.

Scripted programming still accounted for the lions share (83%) of the spend, representing 4.1B.

The UK and Spain together accounted for 37% of streamer spend.

Netflix drama ‘The Empress’: a major European streaming seriesNetflix

While those stats are striking, European broadcasters continued to invest more and grew their spend.

Overall broadcasters made up 76% of spend.