Bundles also boosted customer intent to keep a subscription longer than six months by 15%.
Over the course of a year, the firm surveys some 24,000 people online on a range of topics.
Pricing, especially for stand-alone services, has risen sharply over the past couple of years.
Comcast’s StreamSaver bundleComcast
The benefits of bundling go well beyond the top-tier outlets, Magid notes.
Expect them to bundle up.
