Theyre playing a football game tonight in East Rutherford, N.J.
But thats all a sideshow to the real story of the night.
All eyes will be on a certain box at the stadium rather than the football field.
Taylor SwiftDavid Eulitt/Getty Images
Another thing thats been a little surprising is that it really hasnt slowed down.
Its continued to build in this momentum of conversation, Trombetta said.
And while it drives interest and discussion online, this was something weve never seen before.
The impact is reflected in the sports betting options for the game.
That is listed at +105.
