The parade also earned a 7.2 rating in the 18-49 demo.
Both the viewership level and the demo rating represent a 6% increase versus last years parade.
Its also the highest entertainment program in both categories since the 2021 parade.
Tom Turkey FloatPhoto by: Cara Howe/NBC)
A big thank you to Macys for being such great partners on this iconic event.
The parade was alsos Peacocks No.
1 entertainment simulcast to date, more than doubling streaming hours from last years parade.
Thats up 8 percent and 11 percent, respectively, vs. last years telecast.
