Its a philosophy, explains Collins during a panel at Deadlines Contenders Television: Documentary + Unscripted event.
Death cleaning in Sweden is very natural.
Its part of who they are.

The idea is basically, youve got a whole bunch of stuff you collect over the years.
When you die, whats gonna happen to it?
What do we want to be surrounded by?
What do we want to tell the people in our lives while were still around?
That was just the juicy, deep part of the show.
Check out the panel video above.