Readers loved the characters so much that Peyo decided to create a spin-off dedicated to their adventures.
IMPS announced its name change and expansion plans at theAnnecyInternational Animation Film Festivals MIFA market on Tuesday.
Under her watch, The Smurfs has become one of the highest-grossing media franchises of all time.
Johan & Peewit
Peyo was a storyteller, and so is Peyo Company.
IMPS/Peyo Company also gave an update on upcoming projects inspired byThe SmurfsIP.
In addition, CCO Nele De Wilde said the company was excited aboutParamount Animations upcomingThe Smurf Movie.
The film is scheduled for a worldwide theatrical release in February 2025.
