The USFL, meanwhile, had similarly looked to challenge the NFL but a bit more head-on.

That first iteration ended in a legal mess.

The USFL Championship last July drew about 1.16 million viewers on NBC, about double the regular-season average.

USFL XFL

A play during the 2023 USFL Championship Game in Canton, OHAndy Lyons/USFL/Getty Images for USFL

The XFL title game a few weeks later pulled in 1.43 million viewers on ABC.

Rome wasnt built in a day.

This league isnt going to be built in a day, Johnson told USA Today last summer.

WGA West building in Hollywood

Its day-by-day, year over year.