The USFL, meanwhile, had similarly looked to challenge the NFL but a bit more head-on.
That first iteration ended in a legal mess.
The USFL Championship last July drew about 1.16 million viewers on NBC, about double the regular-season average.

A play during the 2023 USFL Championship Game in Canton, OHAndy Lyons/USFL/Getty Images for USFL
The XFL title game a few weeks later pulled in 1.43 million viewers on ABC.
Rome wasnt built in a day.
This league isnt going to be built in a day, Johnson told USA Today last summer.

Its day-by-day, year over year.