GroupM, the media investment arm of ad agency giant WPP, has namedSharb Farjamias its North America CEO.

Farjami replaces Kirk McDonald, whoseexitwas announced last October.

Gerhart will continue to oversee Mindshares global agency operations.

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Sharb FarjamiGroupM

Previously, Farjami served as North America CEO of GroupM agency Wavemaker.

Farjami joined Wavemaker in 2021 after holding senior exec posts at Foxtel, News Corp and Viacom.

He will continue to oversee Wavemaker in North America until a replacement is identified.

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Juhl thanked Gerhart for taking the North America reins on an interim basis.