It captured 36% of TV usage, followed by cable at 27.9% and broadcast at 24.2%.

Total TV usage rose 3.7% over December, Nielsen said, and also 1.4% over January 2023.

This January also registered three of the top 10 days of overall TV usage since May 2021.

Fool Me Once

Netflix’s Fool Me Once: Produced by ITV Studios label Quay Street.Netflix

YouTube notched its 12th consecutive month as the top streaming platform, with 8.6% of TV usage.

(Read Deadlines exclusive interviewwith two top YouTube execs about the milestone.)

Kristin Dolan at the season 2 premiere of “Anne Rice’s Interview With The Vampire” held at The McKittrick Hotel on April 30, 2024 in New York City.