The series is based on the bestselling novelThe Never Gameby Jeffery Deaver.
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CBS has already started to build anticipation for the series.
The networks marketing department under PresidentMike Bensonkicked off a promotional campaign during March Madness.
‘Tracker’CBS
We are creating what I think is more of a story-driven marketing campaign.
In the spirit of the show, we leave a popcorn trail for the audience to follow.
Bensons team employed a similar strategy with itssuper early promo spots for Super Bowl LVIII.
The networkordered it to series in December2022.
Trackeris produced by 20th Television.
Olin directed the pilot from a script written by Winters.
