Traditional Media Ad Revenue Will “Stagnate Or Decline” In 2024, Major Agency Predicts, With Strikes Posing Threat To Already-Shaky TV Ratings

Ad agency Magna Global sees the WGA strike dragging down media ad revenues over the next year, though the Olympics and election will be bright spots.

September 18, 2023 · 1 min · 62 words · Robin Wilson

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But major media agency Magna Global sees theWGA strikeand other factors dragging down revenue over the next year.

But the traditional sector is increasingly troubled, the report noted.

Traditional media companies reported a decline of 4.1%.

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New York City’s Times SquareNicolas Economou/NurPhoto via Getty Images

But those cyclical boosts will be significant.

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And then there is Hollywoods labor mess.