Along with the investment, TKO President and COOMark Shapirois joining the EverPass board of directors.
The board also includes reps from other backers RedBird Capital and 32 Equity, the investment arm of theNFL.
Accompanying the TKO/Shapiro announcement was news of EverPass acquiringUPshow, an on-premise entertainment and performance marketing platform.
Fans watching an NFL game at a sports barGetty Images
Todays announcements mark two important steps towards that goal.
TKO is proud to join 32 Equity and RedBird in backing EverPass at this pivotal moment in its growth.
