UTAhas namedBob Roback, a veteran music and tech exec and entrepreneur, as itschief operating officer.
As COO, Roback will oversee overall business operations as well as areas like growth, strategy and technology.
Robacks career spans content, digital consumer services and consumer products, as well as B-to-B platforms and marketplaces.

UTA COO Bob RobackCourtesy of UTA
UTA has continued to diversify its operations via internal investments, acquisitions and strategic partnerships.
