The bundling opportunity provides better lifetime value, Georgiou went on to say.

Scale is important but profitable growth with responsible spending is much more important.

Georgiou said Culture Secretary Lucy Frazer did an outstanding job in finding a balance between commercial and public interest.

Sarah Snook, Jeremy Strong and Kieran Culkin in a scene from ‘Succession’

Sarah Snook, Jeremy Strong and Kieran Culkin in a scene from ‘Succession’David Russell/HBO

Amber Oliveras (Jessica Camacho) and Mark Meachum (Jensen Ackles) in COUNTDOWN