In fact, shows may only have a shelf life of about two weeks to attract viewers.
The only exception?NetflixsWednesday.
All four over-performed among Gen Z and millennial households.

Wednesday, House of the DragonNetflix, HBO
Perhaps unsurprisingly, more people continued to ditch their cable subscriptions last year as well.
More than eight in 10 Gen Z and millennial viewers stream their television, Samba reports.
For example, Paramount+ drew much of its viewership thanks toTaylor Sheridan.

Read the full reporthere.