By the time the next negotiation rolled around in March of 2011, a seismic change was afoot.

That makes this years negotiations, currently broken off with the WGA on strike, even more complex.

I dont really know how much Netflix has in common with Paramount+ or NBCUniversal.

wga amptp strike

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Already struggling, broadcast may be hit too hard by the work stoppage to recover.

Nevertheless, traditional media companies are more vulnerable than tech giants-backed-streamers.

Word is that there are no rules demanding that all studios negotiate as a monolithic group through AMPTP.

WGA, SAG-AFTRA

It is that outcome that may keep the strange bedfellows at the AMPTP together.