With Its Nascent Ad Business Making Strides, Netflix Schedules Its First In-Person Upfront Event In New York

Netflix has scheduled its debut in-person event during the upfronts, the annual spring showcase in New York for advertising buyers and sellers.

February 13, 2024 · 1 min · 68 words · Ryan Lee

NBCUniversal, YouTube and Warner Bros. Netflix officially launched its cheaper subscription tier with ads in November 2022.

(The company does not break out subscriptions by tier.)

Were very optimistic about it.

Netflix

NetflixAndrej Sokolow/picture alliance via Getty Images

We know ad dollars follow engagement.

Weve got the most engaged audience.

So we believe were well positioned to capture some of that ad spend that shifts from linear to streaming.