Lucas will serve as an independent director, the media company said in an SEC filing.
She has not yet been appointed to serve as a member of any board committee.
Apart from Chairman and CEO Brian Roberts, the Comcast board has been notably lacking in media experience.
Wonya Lucas, former Hallmark Media CEO and now a Comcast board memberMike Coppola/Getty Images for Hallmark Media
Its 12 directors instead bring backgrounds from areas like finance, law, math and consumer products.
She has been a board member of the formerly Liberty Media-controlled Atlanta Braves Holdings since 2023.
