To do this we hire the right people, update our policies and evolve our product.

Twitter founder and former CEO Jack Dorsey had banned political ads starting in November of 2019.

A political message earns reach when people decide to follow an account or retweet, he said that fall.

X formerly Twitter

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Paying for reach removes that decision, forcing highly optimized and targeted political messages on people.

We believe this decision should not be compromised by money.

The Civic Integrity policy will be aligned with an updated enforcement philosophy called Freedom of Speech, Not Reach.

Elon Musk