Viewers of YouTube videos, he said, are not just audiences.
Theyre ride-or-die, cant miss a moment fans.
Creators are drawing audiences on the big screen because theyre the new Hollywood, Mohan said.
YouTube CEO Neal MohanDade Hayes / Deadline
They have business strategies, writers rooms and production teams.
Theyre reimagining classic TV genres, from morning shows to sports commentary.
And theyre inventing entirely new ones.
YouTube Select is a vehicle established in recent years to enable blue-chip brands to be matched with top programming.
