An annual subscription plan announced last year is going up $20 to $139.99.

YouTube Premium enables viewers to watch videos without advertising and also offers access to the YouTube Music app.

YouTube Red became YouTube Premium in 2018, with music streaming then established as its own platform.

YouTube Premium

YouTube PremiumPhoto Illustration by Thiago Prudêncio/SOPA Images/LightRocket via Getty Images

Former YouTube original content chief Susanne Danielsresigned in January 2022 after more than six years.

The company shortly thereafter announced it would refocus on creator-driven programming as opposed to TV-style originals.

Spotify has held to its $9.99 price point.

WGA West building in Hollywood