This is not the Game 1 upset we were hoping for, the company tweeted.

Instead of the game, many frustrated viewers on Twitter reported seeing a commercial forThe Little Mermaidplay repeatedly.

The feature will come into play this fall when NFL Sunday Ticket moves to YouTube.

YouTube TV

YouTube TV logoJakub Porzycki/NurPhoto via Getty Images

Shortly before the outage, YouTube welcomed NFL Commissioner Roger Goodell to its Brandcast event in New York.

The commissioner emphasized the deepening ties between the league and the tech giant.

WGA West building in Hollywood